Filipino Children Get Access to Potable Water Thanks to 'Innovative' Powdered Mixture


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In the Philippines, millions of children lack access to clean drinking water, and a new product from Procter & Gamble is hoping to change that.

The company is partnering with World Vision Philippines to distribute P&G of Water, a powdered mixture of calcium hypochlorite, ferric sulfate, and a coagulant that can purify 10 liters of potentially unsafe water in just 30 minutes, per a press release.

Together, the ingredients can remove dirt, common waterborne bacteria and viruses, and other pollutants from 10 liters of potentially unsafe water.

The product was developed by P&G scientists in collaboration with the Centers for Disease Control and Prevention and is similar to technology found in municipal water systems in developed countries.

World Vision has been distributing P&G of Water since 2012, and as of 2023, it has provided more than 200 million liters of clean water to nearly 50,000 children and their families in the country, per the press release.

"The poor and the marginalized oftentimes do not have such access, and thus millions of children and infants from low-income households are exposed to waterborne diseases due to dirty, contaminated water," World Vision says, noting that access to clean drinking water in the Philippines is being aggravated by the climate crisis.

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William D. Eggers and Paul Macmillan of Dowser write about the social entrepreneurs slowly and steadily dirsupting the world of philanthropy. According to Forbes, philanthropy disruptors are those that believe “no one company is so vital that it can’t be replaced and no single business model too perfect to upend.”




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